MIT-SOG is a part of the MAEER's MIT Group of Institutions, Pune, a highly acclaimed name in the field of education since 1983, founded by Prof. Dr. Vishwanath D. Karad. The group consists of educational institutions right from Primary Education to Post Graduate Programs in varied field like- Engineering, Medicine, Pharmacy, Mangement, Information Technology, Foreign Languages and so on.
TASK ASSIGNED TO BRANDUP
MIT SOG wanted to promotes its flagship programs in political cerifications and long term governanace courses. Their target is to tap pan India for aspiring students for political courses and governance programs. Another challenge was to change MIT Pune’s image from MBA and engineering educations to other courses also.
After many round of brainstorming and discussion our SEO and digital marketing experts formulate 6 months strategies. Full fledged Search Engine Marketing and extensive social media marketing we had decided commence right before admission session starts. We have also decided to revamp website.
Website content rewriting, UI/UX analysis, Technical backend analysis, Connect with Google analytics and webmaster, Keyword and content research, Extensive study of political certification scope, Nature of market, Competitor analysis, Data churning were some of the activities we have carried away to begin with. We have setup and start posting useful content on social media platforms FB, Twitter and LinkedIn to attract social users. Content posting, Sharing on many relevant groups, Replying to enquiries, Sharing posts etc were the prime activities for social media marketing. We have dedicated 1.5 resources to achieve goals as an admission session was approaching.
Today MIT SOG ranking on Google 1st page for almost all relevant searches after 5 months of hard and smart work. Client received more than expected enquiries for their short term and long term study programs. From none to top on search engines is achieved and in reward MIT SOG renewed Brandup’s digital marketing services for another one year.